Jon Borlin

Hi, I'm Jon Borlin. Professionally creative + technically logical + globally adept = Bio-Digital Jazz.

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Jon Borlin - eBusiness Management Professional Possessing the ability to manage large corporate web sites, execute complex eBusiness strategies, direct marketing efforts and supervise the tactical execution of activities within. Key areas of expertise include online branding implementations, internet sales and marketing, business and system process documentation / harmonization and self-improvement skills. A creatively skilled tactician capable of communicating with global clients while providing leadership and achieved results.

eBusiness Manager at Sigma Aldrich

2010 - Present

Responsible for key improvement projects that support the overall Sigma-Aldrich web strategy by leading cross-functional, regional and global project teams and external vendor personnel to deliver solutions within time and budget. Collaborative management of global website by using project management techniques and agile application development methodologies. • Management of strategic localization projects that include the development of functional requirements, technical design, user interface and system and performance testing, user training and system documentation. • Key business resource responsible for Internationalization efforts including business processes, governance, change management and communication for Sigma-Aldrich’s eBusiness and eMarketing teams. • Oversaw the implementation of a global "content delivery network"; Akamai, which had a signification impact on increasing visitors and website performance. In this role, my responsibilities included managing the project's resources, scope, risks, schedule and budget.

eBusiness Market Segment Manager, SAFC Global at Sigma Aldrich

January 2008 - December 2009

Led marketing team and business segment managers in developing and executing a global online marketing strategy for the fine chemical business. By coordinating and utilizing SAFC’s on and offline marketing efforts, my efforts contributed to the revenue goal that exceeded its target. • Drove the SAFC strategy on the World Wide Web to maximize brand awareness, business differentiation and marketing focus • Accountable for all aspects of SAFC’s website tactics including: search engine optimization & marketing, analytics, site architecture, usability, look & feel and management

Electronic Marketing Product Manager, SAFC Global at Sigma Aldrich

May 2006 - December 2008

Developed and managed web content for SAFC (the Fine Chemical Business Segment of Sigma-Aldrich) by cultivating expertise of Internet marketing tools and applying the acquired knowledge to further SAFC’s competitive edge in marketing on the Internet. • Tasked with re-branding, creation, development, testing and maintenance of SAFC’s +600-page website • Recognized as an expert in website tactics, company systems and web

Internet Website Designer / Publisher / Graphic Designer at AG Edwards, Inc.

November 2000 - May 2006

Was primary corporate design resource for internal and external facing websites. Designed online imagery for main corporate website, supporting financial websites and numerous client-campaign websites. • Collaborated with high levels of A.G. Edwards and advertising agency Carmichael Lynch to design and re-brand AGE’s public facing websites, banner ads, lead-generation offers and other online tools • Re-designed the company’s intranet, AGe-NET, one-stop source for the latest firm and market information with thousands of documents being accessed daily

Internet Support Analyst / Computer Graphics Specialist / Ground Operations at Trans World Airlines

December 1995 - November 2000

Led the shift from traditional training materials to computer-based training for Flight Operations staff including all TWA flight attendants and pilots. This was accomplished by transferring thousands of printed materials and 35mm slides into digital assets used by trainers. • Hand selected by VP for position within a four-member team when Trans World Airlines decided to move website design and maintenance in-house • Increased the effectiveness of training while reducing overhead print costs by shifting business processes in the area of training documents and manuals creation

Founder at STLwebguys.com

June 2007

Founder and co-owner of local website management, design, development and hosting company. Using my limited amount of free time available, this part-time effort has been a successful exercise in the entrepreneur arena. • Website for scuba diving site, Mermet Springs, has dominated the search engine results for local diving sites in Illinois providing a key resource to clients throughout the Midwest looking for a premium dive location • Website for private, member-owned camping and riding resort with over one thousand registered and active users. Communication through the site and social media outlets has increased participation and interest for the club. • Other websites managed for companies and interests: local Ozark HVAC company, radon mitigation and remodeling company, and professional astrology company • Social media consultation and management of groups and clubs

Central Missouri State University

1990 – 1994

BS

Concentration: Aviation Technology, Graphic Design

Parkway Central

1986 – 1990

Pilot, Scuba Diver, ATV Rider, Eagle Scout and Leader, Outdoors-man, Survivalist, Lifeguard, Workout Junkie